A Disney-obsessed bridal consultant is matching wedding dresses to Disney characters to challenge preconceptions about how brides should look

A Disney-obsessed bridal consultant is matching wedding dresses to Disney characters to challenge preconceptions about how brides should look

Lillie Ann Dawson is a bridal marketing consultant with 124,000 TikTok followers based in Birmingham, Alabama.Lille Ann Dawson by means of TikTok

  • A bridal advisor has long gone viral on TikTok for matching Disney characters with wedding day attire.

  • Lillie Ann Dawson uses the wedding day dresses in her Alabama retailer to movie advertising TikTok information.

  • She told Insider she wants to challenge stereotypes about the “best” marriage ceremony dress.

A 23-yr-aged bridal guide has gone viral on TikTok for posting videos that match Disney figures to unique forms of marriage attire in her Alabama store.

Lillie Ann Dawson, who has worked at Bella’s Bridal and Official in Birmingham, Alabama for over a calendar year, posted a movie with an on-monitor caption that go through, “Marriage dresses inspired by Disney princesses,” on February 9. It at present has 15 million TikTok views.

In the online video, Dawson edited several clips of herself attempting on various attire, with on-monitor captions that matched a princess from a Disney movie, this kind of as Cinderella, Ariel, and Belle, to a wedding gown that looked identical to outfits the characters wore in the films.

The bridal advisor said she determined to picture “what these people may possibly be like in actual lifestyle” if they had been alive nowadays, and translate those suggestions into contemporary attire she experienced in her retailer as a way to advertise the business enterprise on social media.

“I was scrolling on TikTok and came across some marriage gown movies. I like becoming creative, and given that Bella’s have a lot of dresses for me to do some thing awesome with, I just experienced to feel of an primary idea to make a similar video of my individual.”

As someone with a Disney “obsession,” Dawson reported she was encouraged to make the video by Disney movies that she loves. “There are these legendary Disney wedding day scenes at the very stop of most of the movies, but it’s only a glimpse. So I considered, what if we assumed extra about what happens just after that glimpse, at what the wedding day seriously seems to be like.”

The movie is now her most viewed TikTok, and she posted a next model of it, like much more Disney princesses in the online video, on May perhaps 19, getting 2.2 million sights, even though most of her other films have been given hundreds of thousands of views every single.

Dawson helps make information to challenge stereotypes about the ‘perfect’ wedding gown

Dawson has posted quite a few other very similar movies, wherever she matches dresses in the shop to people from displays and movies like “Bridgerton,” “Indicate Girls,” and “Into The Woods.” She also posted a video in March that was influenced by villains in Disney movies, this sort of as Cruella from “101 Dalmations” and Mother Gothel from “Tangled,” which currently has 2 million views.

She advised Insider she wished her written content to include as broad a array of figures and dresses as possible to mirror the numerous tastes and kinds that brides are likely to have.

“I feel social media has perpetuated this idea of what a excellent wedding appears to be like like,” stated Dawson, who recommended that a lot of on-line adverts usually present a “trim female” wearing a princess-design and style costume and resembling a “cake topper.”

While some individuals want to dress in a poofy, princess-fashion marriage costume, according to Dawson, the advisor also claimed that “some brides occur in and say, ‘if you set me in a princess-design and style gown, I will be depressing.'”

Dawson told Insider she has bundled all forms of wedding day dresses in her TikTok video clips, such as black attire, pink attire, and regular white attire, to clearly show brides “that they never need to have to be nervous to allow your true temperament shine,” incorporating, “You can don a gown that’s not white, or which is brief, what ever you want.”

Considering the fact that Dawson found accomplishment on TikTok with her wedding day costume films, she informed Insider that a lot of shoppers ask for to test on attire they’ve witnessed in her videos.

“I feel lots of organizations are now seeing the relevance of TikTok,” said Dawson, who posts wedding ceremony gown written content on equally her personal account, which has 124,000 followers, and the Bella’s Bridal account, which has 3,600 followers.

She went on to say, “It’s so distinctive when you are working with a bride who’s found what you’ve performed on line on TikTok, and you then get to do it for them in serious existence.”

“I want just about every bride to have the expertise of locating an outfit that can make her really feel like the best edition of herself, and that she warrants that fortunately ever after,” Dawson included.

For additional stories like this, check out out protection from Insider’s Electronic Society staff here.

Read the primary article on Insider

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